泸州老窖香水，价格亲民让人心动。近日，一位过气女星带着孩子参加了一个综艺节目，她的出现吸引了众多关注。在这个自然风光如画的场景中，我不禁思考起泸州老窖这款香水。据说，这款定制玩味香水规格为30ml，售价仅139元，真是令人印象深刻。

尽管泸州老窖在2017年的半年报和三季报中并未提及与香水相关的内容，但它似乎已经悄然跨界进入了香水市场。这次推出的《朋友的时刻》中的“Stubborn”香水外观上与其他品牌没有太大区别，只有“L州老窖”字样突出其独特之处。

网友们评价称，这款L州老窖出售的俏皮香水味道类似于纪梵希的宫廷玉露。我注意到，不少消费者都对这款产品持有好评，并且早已是第二代商品。此前，在去年的“天猫全球美酒节”，Lu州老窖就已经推出了这一系列产品，而合作伙伴则是知名的香水库。

最近，L-state old cellar's perfume suddenly became a hot topic on major online social platforms such as Weibo, Douban, Baidu Tieba and Sina Weibo. Especially on February 6th, the perfume was listed in the top searches on Weibo, with comments like "Is it Lu State flavor or soy sauce flavor? How much fragrance is there?" "Will you get drunk after spraying?" "You have Lu State Old Cellar's perfume...".

Even the official microblog of Lu State Old Cellar Group Co., Ltd. responded by saying: "I woke up to find that #LuStateOldCellarPerfume# has become a popular product? The owner of the cellar simply searched for it on Weibo and chatted about it." ... The reporter noticed that although the official Tmall flagship store now shows that it will be shipped out on February 26th, the blog still posted an evaluation video of this perfume. According to the video, this scent has no relation to wine but has strong floral notes. Currently when dispersed open, you can smell a faint wine scent but it is low-key.

In the product details under "suitable population", they introduced this scent as very suitable for pure beauty people". However from appearance and EDT light fragrance attributes, it might be more attractive to women.

Analysis: Attracting young consumers

According to Lu State Old Cellar's e-commerce WeChat public account, stubborn perfume had already been launched in August 2017. In Lu State Old Cellar's 2017 half-year report and three quarterly reports there were no contents related to perfumes which could say was very low profile. This also made people doubt whether Lu State Old Cellar had any plan for cross-border operation of cosmetics products.

On February 6th ,the reporter sent an interview letter regarding issues related to fragrances management at L-state old cellar; however until now (at time of writing), there was no response received from L-state old cellar group co., ltd.. White spirit expert Sun Yanru said during an interview with reporters that L-state old cellar should be their attempt using internet thinking & net marketing strategy targeting younger consumer groups & being relatively bold in creativity terms though; if L-State Crosses into Perfume industry then still relatively difficult; need see materials & processes are scientific feasible otherwise just conceptually hyped-up meaningless.

The reporter noted when Perfume-perfume was launched by Zhoustate-old-cellars' electronic commerce official account two purchase methods appeared one buying whole bottle named 'Peach Blossom Drunk Wine', would provide one bottle of cologne other purchasing alone retail price RMB139/bottle(30ml).

Sun Yanru thought Fragrance possibly new sales attempt at Zhoustate-old-cellars Drink Peach Blossom Drunk Wine spritz Peach Blossom Cologne create own wine culture at Zhoustate-old-cellars China Food Industry Analyst Zhu Danpeng considered Zhousateoldcellars' production marks Chinese Liquor industry overall becoming younger hoping attract more youthful consumers Zhu Danpeng said after new generation became main consumption stream afterward Zhousateoldcellars future how strengthen ties&stickiness w/ entire New Generation Consumption Groups problem faced both Chinese Liquor enterprises many other companies facing whatever scents from Zhousateoldcellars or some youthful wines Low alcohol drinks many brands youthful products layouts all aiming attract New Generation Consumer Groups